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The Consumer Compass offers:

  • A consumer/customer centric approach to helping your enterprise make the smartest strategic, brand positioning, and product/service design choices.
  • Research designs tailored to best address your business questions.
  • A set of cutting edge qualitative techniques that provide an in-depth understanding and emotional connection to your target consumer/customer.
  • A broad suite of quantitative tools complemented by best-in-class modeling approaches which secure the maximum learning for your research dollar.
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  • Researchers who bring together a rare combination of real, revenue generating experiences in relevant industries and the academic credentials to ensure your research program is exceptionally well designed, flawlessly executed, analyzed in depth, and summarized with a view to meaningfully impact your business questions.
  • A foundational basis to all of our work based on the social, psychological, and environmental principles most relevant to your business situation.
  • A global outlook with researchers who have done work on a multi-national basis, understand its complexities, and have the experience and transnational connections to get the answers you need in this increasingly complex global marketplace.

Don’t find what you need above? Give us a call to discuss your business problem/situation and we’ll find the suite of tools that best address your situation.