Translating consumer/customer insights into new, sizeable business opportunities

Denise Archambault has an outstanding track record of helping clients move beyond the generation of important consumer insights to using those insights to drive business strategy definition, innovation program focus and priorities, and provide a consumer/customer context to guide new product/service development. Examples include: Procter & Gamble’s new wave of laundry innovations (Tide with Febreze, Tide Cold Water, Tide Dark, and Tide Stain Pen), Kraft General foods launch and ultimate domination of the fresh pasta and sauces category (Digiorno Pastas & Sauces), Tropicana’s expansion into young adult fruit juice drinks (Tropicana Twister Products), and Chiquita's expansion into the snacking category.

Actionable, impactful consumer/customer segmentation across a range of industries.

The research staff at the Consumer Compass bring a broad set of real world experiences to segmentation that helps clients move beyond the numbers to define target segments that are meaningful, memorable, and actionable. We use both qualitative and quantitative techniques to bring a breadth and depth of understanding to segmentation that few suppliers can achieve with a standardized "cookie cutter" approach. Segmentation initiatives include clients such as Kraft General Foods, Kellogg’s, Heinz, Sherwin-Williams, Procter & Gamble, Fresh Express, Chiquita International, and consumer markets ranging from fresh convenience foods, breakfast cereals, paint, home cleaning products and laundry finishing products to fruits, vegetables, and a variety of consumer oriented services including insurance, dry cleaning, and home cleaning.